Book A Brighter Future

Macy's and Reading Is Fundamental are joining forces again this year to promote children's literacy.  Last year Macy's "Be One for the Books" campaign earned more than $2.5 million for Reading Is Fundamental. Following that successful effort, this year Macy's is hosting "Book a Brighter Future", which will again involve its customers in the campaign to provide books and other educational resources for underserved children in the United States. Each time Macy's customers purchase a $3 shopping pass, they receive $10 off on their next Macy's purchase of $50 or more. Every $3 received by Macy's will be donated to Reading Is Fundamental. The program will end on September 22, 2008, which gives everyone time to join in the campaign before school starts.