The FCC late last year did a phone survey of 5,000 Americans
and they now estimate that 93 million Americans are not yet on the high-speed
Web train. That lack of “digital relevance” many feel is holding this country
back and is one of the reasons the agency will be pushing for a new broadband
access strategy that will be publicly unveiled on March 17. And why are so many
people still offline? Well here are the FCC survey categories of those who do
not yet have broadband according to an article called FCC Aims to Haul Digital
Have-Nots Across the Divide. Obviously there is a lot of work left to be
done to create digital equal access in this country:
- Near Converts (30 percent of non-adopters) are the
closest to making the leap -- they own computers and aren't intimidated by
the Web but simply can't afford the cost. Their median age is 45.
- Digital Hopefuls (22 percent) wouldn't mind being online
but don't own a computer, can't afford broadband and aren't confident in
their digital skills. Nearly half of this category cites affordability as
their main obstacle; most in this group make up the so-called
"digital divide," populated mostly by African-Americans and
Latinos.
- Digitally Uncomfortable (20 percent) can afford computers and
access, but aren't sold yet on the idea of being online as a good thing
for their lives. They wonder what relevance high-speed access brings them,
so they haven't developed the skills to navigate the Web.
- Digitally Distant (28 percent) have the most negative attitudes of all the groups towards the Internet. They see it as a threat to kids and don't grasp its educational opportunities. Most are retired Americans with a median age of 63.
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