Even the Drug Companies are Monitoring Your Social Media

Switched drugs because they were too expensive or you didn’t like the side effects and told a friend or family member about it, or your doctor, on some kind of social media medium? Well, the big pharmaceutical companies are listening. They want to monitor perceptions about a product, shape ad campaigns, and gauge community receptivity. They are also using real-time healthcare databases using “de-identified” (meaning your name is not included) records to analyze diagnoses and switches in using drugs.