Ok, so many people understand that companies like Facebook, Google, and Twitter look at the queries, observations, and updates we write on their services, then they try to figure out what ads might have the most persuasive effect on us. So now, there is a tool called Five that analyzes your Facebook postings (and even those of your friends) to help you understand what those big companies see in you (and them). Seems a bit like the personality quizzes you take in a magazine, but then again the data they have comes from your public persona. This is something to think about.
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