Social Media Shapes Women’s Sense of Beauty

Social media is helping women, and particularly young women, take more control over their definition of beauty than ever before, according to a new study by Dove. In that study, 82% of women said they believe social media is influencing how we define beauty today. That has changed a lot since 10 years ago when a similar study done by Dove found only 23% of women believed they could control their view of beauty – taking that definition instead from glossy magazines filled with celebrities and models and movies who featured much of the same.."We are seeing women take more control over their definition of beauty than ever before. In fact, they feel like they are responsible for defining their view of beauty," Jess Weiner, Dove's global self-esteem ambassador, said in an interview. "They are becoming less reliant on outside sources and are finally defining it for themselves."