Self Promoting Tweets Can Fall Flat

Twitter users increasingly are finding ways to self-promote on the network, whether by posting self-congratulatory tweets or by sending near-random messages to the Twitter elite/celebrities in the hope of winning retweets. A certain amount of self-promotion is fine, experts say, but it's important to keep a sense of proportion. There are two things to keep in mind – first, self promotion becomes annoying when it is viewed as repetitive. Letting people know several times that you just won a gold medal probably can be forgiven, but minor events, even if they are important to you, become unseemly in the repeating. Second, readers are turned off when they’re made more aware of a tweet’s strategy than its content. For example, we were so wowed by the fact that you’re sending the tweet to @madonna and @GwynethPaltrow and @RinglingBros that we lost the fact that you just secured your first booking as a yoga clown. This is also known as a “humblebrag.” And remember – your content is going to be more appreciated if it is useful to people - otherwise, it might as well be spam.