Your DFI (Digital First Impression) really does proceed you these days. Whether you are a person, place, brand, business or thing, people usually can look you up long before they meet or are considering you. Worried about your DFI or that of your kids as they prepare for the future? Take a look at some of the ways the damage can be done in this article called Your Reputation Online, Part 1. These days everything from where you went to school, what your political leanings are, who your friends are (and their candid remarks about you) and even nasty comments from former employers are all online along with every past legal entanglement, divorce, DUI, traffic ticket, or bits and pieces of the past that might have found their way into the police blotter in your local newspaper. Of course, we are all our own worst enemies, usually revealing more online in blogs and on social networking than even our enemies. Have you Goggled yourself lately to see what your DFI looks like?
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