If big business suddenly understood that the world - especially the world of young people - is moving online, than non-profits were sure to follow. Nonprofit groups are increasingly looking at social networking sites as avenues to raise money and promote their causes. There are also philanthropy-centric social networks, such as YourCause.com, HopeEquity.org and actor Kevin Bacon's SixDegrees.org. All are testing ways to raise money through these networks, betting that the Internet's viral nature will open fresh avenues for fund-raising and marketing. This is leap of faith for nonprofits as they shift from direct mail campaigns and relying on the checkbooks of older givers to the unpredictable whims of Web popularity.
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May 07, 2008
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Thanks for the mention! If you or any of your readers would like to try our YourCause.com, here's a free upgrade to our premium services. Just enter FVMY216 when you register. I hope you like it and are able to make a difference!!
Lauren
YourCause.com
Posted by: Lauren | May 19, 2008 at 01:50 PM