Facebook unveiled a new hub for consumers to find games and other apps on the social network, including its first storefront for selling paid apps, in the company's latest effort to expand the ways it makes money from its massive audience. The new App Center, which Facebook says will launch in the next few weeks, comes as the company is preparing an initial public offering that would value the company between $77 billion and $96 billion. A key concern for investors is Facebook's slowing revenue growth, due in part to the widening trend of consumers accessing its service on smartphones, where Facebook provides limited ads. On the safety side, take note that Facebook will not be vetting these apps except those it actually sells itself. There will be a lot of pointers to mobile apps on other stores as well in the store. Buyer beware.
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