Maghound Fetches Magazine Subscriptions
So let's say this month you are feeling you need help from Martha Stewart to prepare a Thanksgiving feast, but next month you are interested in the latest in business news. No problem says Time Inc., which in September will launch Maghound, a service that promises to blend the convenience of subscriptions with the flexibility of newsstand sales. How does that work? You pay a monthly fee for the home delivery of the publications you want. However, unlike with subscriptions, which typically run for fixed terms, you can go online and swap one title for another whenever you want. Maghound will start with about 300 consumer magazines including People, Sports Illustrated and Fortune. Users will pay about $5 a month for three magazines, $8 for five, $10 for seven and $1 for each additional. About 10 percent of titles, including some weeklies, will cost more. Sounds like a pretty innovative way to pump up magazine publishing which has been in a slump of late.
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