Here is an interesting tidbit. Concerned about privacy, a 24 year-old Austrian law student requested his own Facebook file and what he got back was 1,222 pages long. (Guess what – we can’t do that in the US or Canada – only in Europe where everything runs through Ireland and its laws because that’s where Facebook's European office is located.) It contained old wall posts he had deleted, old messages that discussed a depressed friend’s state of mind, and even information about his physical whereabouts that he didn’t enter himself. It rather rattled him and his vague discomfort is very reflective of the mood in Europe these days about the ways in which Internet companies like Facebook and Google treat personal information.
Of course here in the US, we are still in denial about much of this. Teens, while very conscious of what putting their information up online might mean, are still asking each other to exchange passwords as a sign of affection and surveys tell us they check their Facebook pages as much out of fear as pleasure. The truth is that data about our lives and wants (remember those familiar ads that pop up in the most unexpected places when you are online) is being collected, scrutinized and retained at a breakneck rate and we all know very little about how long these companies keep it or how they use it. In the United States alone, companies spend up to $2 billion a year to collect this valuable information, according to a recent report from Forrester Research. Some people are asking questions, though. The Electronic Privacy Information Center went to court recently to block Google from making a policy change on March 1 that could lead to the search giant assembling richer behavior profiles of people who use more than one of its popular online services.
Back in Europe, the law student’s experience has set off stronger requests for privacy laws. And here is another interesting factoid. Every European country has a privacy law, as do Canada, Australia and many Latin American countries. The United States remains a holdout: We have separate laws that protect our health records and financial information, and even one that keeps private what movies we rent. But there is no law that spells out the control and use of online data. Even though technology is changing and morphing every day, perhaps it is something we need to think about.
And here is another thing Europeans are doing about online safety – Safer Internet Day. It just passed in early February, but you can go to the site to download useful materials for parents and kids.
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