Personal data gathered about you via Google+ (Google’s version of Facebook) and YouTube (owned by Google) will soon be merged with data from Google's search, e-mail (gmail) and other services to create a unified online identity for you online. Google has presented the move as a simple housekeeping measure, but some privacy experts say it could significantly increase the company's ability to track and monetize its users. It also seems like it will narrow what you get back in your search results, giving you only what it thinks you want, based on past searches, rather than giving you say, the full political spectrum on a political issue, or products in a variety of price ranges, rather than the range you have spent in the past. Facebook has also made Timeline, its new user interface, mandatory. This new feature chronologically assembles, automatically displays and makes more globally accessible the preferences, acquaintances and activities of each of Facebook’s 800 million members, creating its own version of a unified identity. Perhaps Big Brother’s new name will be Google? Or is it Facebook ?
If you have more questions about Google’s new policy, take a look at this FAQ. Wondering how to choose what you share with Google? Find out how to get an overview of all the data Google associates with your account and what Google thinks it knows about you for ad purposes. Fed up with it all? Here’s how to close your Google account.
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