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April 28, 2008

Trouble Brewing Over Online Behavior Tracking

Trouble with a capital "T" is coming over behavioral tracking.  This is the tracking of consumers online by marketing companies and advertisers so they can serve them later with targeted advertisements when they're on the Web. A pair of consumer groups is calling for a "Do Not Track" list that Web users can join, while the Newspaper Association of America contends it has a First Amendment right to collect information about its audience. Where do you come out on this issue? What about your kids? One of the great advantages of the Internet is linkages, but do you want people spying on your every online move?

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